Mukesh Ambani-led Reliance Industries Limited (RIL) has said it will open the world’s first rooftop, open-air, drive-in theatre at Jio World Drive (JWD), the premium shopping mall unveiled by the company, in Mumbai on November 5.
“Operated by PVR, Jio Drive-in has a capacity for 290 cars and boasts of the biggest cinema screen in town, equipped to provide viewers an unparalleled cinematic experience. This concept promises to be a completely new source of entertainment, especially in the current times and will bring a new way of watching movies from one’s own car,” RIL said in a release on Monday.
The release added that Jio World Drive (JWD) is geared to provide a world-class retail experience to customers in Mumbai with technology, style and cutting-edge innovation at its core.
It said JWD offers a slew of innovative concepts in entertainment, food and beverage, retail, culture – many of which are being experimented with for the first time in India and have been built “with the vision of bringing the best global experiences to India and showcasing the best of India to the world”.
“This vision has led to yet another redefining experience for Mumbaikars with the opening of the Jio drive-in theatre,” Ambani said.
“Through JWD, we have envisioned a brand that will nurture a culture of new ideas and lead with innovation and accessibility as core ethos. One aspect of accessibility is creating an inclusive space for art, making it participative and open to dialogue, especially among the youth,” Ambani added.
