Famous clothing brand Fabindia has removed a tweet promoting their new collection for Diwali after being heavily trolled on social media. The tweet had promoted their latest clothing collection, titled ‘Jashn-e-Riwaaz’, which was aimed as a big launch, to tie in with the current festive season. Many slammed the brand for unnecessarily uplifting secularism and Muslim ideologies in a Hindu festival.
The tweet by Fabindia was a promotional post depicting models wearing their new Diwali 2021 collection. “As we welcome the festival of love and light, Jashn-e-Riwaaz by Fabindia is a collection that beautifully pays homage to Indian culture,” reads the caption of the post that has now been deleted.
Soon the hashtag #boycottFabIndia started to trend on Twitter, with many users asking for an immediate boycott of the brand. Yuva Morcha President Tejasvi Surya of BJP , too joined the uproar on social media and tweeted, “Deepavali is not Jash-e-Riwaaz. This deliberate attempt of abrahamisation of Hindu festivals, depicting models without traditional Hindu attires, must be called out. And brands like @FabindiaNews must face economic costs for such deliberate misadventures,” wrote Surya, who also tagged FabIndia in the post, and linked the said tweet in his post.
The tweet was described by several sections of social media as “culturally inappropriate”. While several users pointed out that a simple ‘Diwali’ or ‘Deepavali’ in the description would have been enough for promotion, others expressed that there was no need to deconstruct the Hindu festival and infuse secularism in it. Some even put forth the fact that Hindu festivals bear the same significance as Muslim and Christian ones and amalgamating them was nothing short of disrespecting the particular religion.
